PLASTIC STATE OF MIND - Empire State of Mind Parody - Social Marketing at its best.

This video spot is the essence of social marketing done right.  Just met one of the creator/singers, Ashel Eldridge at the San Fran Green Film Fest pre-launch party. They really hit their mark, on audience, message, and ultimately, behavior change.  In just two weeks, 150K views and even CA's governor,  Arnold Schwarzenegger who watched it last week said this week that he wants to renew a push for a statewide ban on single-use plastic grocery bags.  Coincidence? I don't think so! Awesome, simply beautifully done!