Ahh... the power of social norms, and the desire not to appear ignorant!!

This is a great modern-day experiment which is a painful illustration of the power of social norms, brought to you by Jimmy Kimmel.  Hilarious!

http://www.ijreview.com/2013/03/40722-pure-gold-jimmy-kimmel-asks-people-about-obama-pardoning-the-sequester-sending-it-to-portugal/

For those interested in more, check out the Asch experiment....

http://youtu.be/iRh5qy09nNw